these are a few of my favorite things

Harlequin Feltworks, Berry Spots neck wrap. Indie Collective Glitz Tankette
Moa HandKnits, Angora Wrapper

Moa HandKnits, Neapolitan Sling.
all items available at http://www.wearmoa.com/, and Moa Artisan Boutique, Cincinnati.

don't you want me baby

Do you remember that song from the 80's, by Human League?
I heard it on Sirus this morning and have been singing it ever since. and now i have the biggest urge to wear gobs of eyeliner. (don't worry, it's temporary)

To get over myself and the 80's flashback, I posted Daniel Storto Gloves for a dose of modern art.
We have Lindsay modeling one of the styles, the Long Lean I.
And that is my hand in the color blocks, trying to show you how they sculpt around the wrist and form a lovely, slightly baggy sleeve with the fitted (and very comfortable) glove. Everyone who sees them loves them, they are fascinating, and very limited edition.

Also featured are the Long Leans, which are loaded with style and wearability. Made out of recycled 100% wool, Made in the USA Sweaters, they will not be on the shelf for long. Pull them up, push them down, you will be in love.

So, this the big news for the day, Daniel Storto is finally on Moa!
Check it out at http://www.wearmoa.com/

Cheers,
JoAnne

Five Fab Couture Connoisseurs

http://cincychic.com/content/view/1259/1/

As published this week on CincyChic.com...

Mo Moa!

JoAnne Gerwe is an artist who has worked with all types of mediums, everything from paints to clay, but when she dabbled in the medium of fiber, she found her niche

Gerwe — literally on a thread of inspiration and creativity — took her vision and began knitting. She founded http://www.wearmoa.com/index.htm, a site where she could sell her — as well as other artisans' — high-quality hand-knitted garments from some of the world's finest organic fibers such as Cashmere, Alpaca, Guanaco, Buffalo and hand-dyed wools. Eventually, Gerwe opened a retail space, Moa HandKnits, Artisan Boutique, in Madeira. There, you'll find Gerwe's handmade designs as well as the work of other artisans such as Daniel Storto Gloves, Gretchen Walker Jewelry, Indie Collective Couture, Feel handbags and more.

So, why should you visit Moa? "Everything is handcrafted by American Artisans," says Gerwe. "The quality of the items is exceptional and the designs are laid back, stylish, artistic and very wearable. At Moa Artisan Boutique, you will find luxurious yet laid back style in my label, Moa HandKnits. The collaboration of artists is fantastic and there is nothing like it in this region."

Another reason why everyone should shop Moa is the unbelievable customer service you'll receive from Gerwe, "The shopping experience is inspiring, relaxing and fun. Not to mention, I offer a high level of personal attention. I can create custom garments, and have a team of artists ready to collaborate at any given time. All of this enables me to be a master at resolving any style emergency."

And here's and insider scoop from Gerwe herself: Check out the "Feel Fall Collection" of handbags that just arrived. Gerwe collaborated with Indie Collective for wearables exclusive to Moa.

Neysa Ruhl Photography

Angora Web Series Wrap by Moa HandKnits, JoAnne Gerwe
Daniel Storto Gloves, Fuchsia Wool Jersey Gauntlets
Indie Collective Glitz Tankette and Silk Taffeta Skirt
Shoes: Morrison & Me, Cincinnati
Model: Lindsay Boggs.
Hair: Jonathan Alon

sweater scarves

I know, hang onto summer, right?
Well, it's a grand idea but we all know that fall-winter is coming.
Summer's passing doesn't have to be sad though.
Here is a little redemption...my handknit (handspun yarn) Sweater Scarves, available at http://www.wearmoa.com/ or at Moa Artisan Boutique in Cincinnati.

fall preview

Here is a little sneak peak for Fall at Moa Artisan Boutique. Please keep in mind that everything is designed by American Artisans. Each piece is handcrafted with terrific thought and care. All items featured in this sneak peak will be posted soon on wearmoa.com and are currently available at Moa in Cincinnati, Ohio. Contact me with any questions. Thanks! JoAnne Gerwe

Indie Collective silk skirt and tankette. Moa HandKnits Indigo Blue shrug jacket. Gretchen Walker Lucite Necklace with antiquated silver chain.


Moa HandKnits Neopolitan Series. Sling and Cowl.

Moa HandKnits Cranberry Stuffing Hat

Feel's Leather Tree Tote

studio shots

Daniel Storto Recycled Sweater Gloves; Feel Leather Tote; Cat's Meow Cowl and Lotus Tunic. Gretchen Walker Lucite Stud Earrings.